I'm excited to share our unique multi-site strategy for organic lead generation. This approach can reduce or even eliminate the need for pay-per-click campaigns while at the same time generating huge numbers of leads using a method your competition can't easily replicate. We do this by getting multiple sites to rank across various markets for your services.
Here's why it works:
Search engines prioritize businesses they see as the best in their field.
A single site covering multiple markets and services can struggle to compete with focused local sites. Our multi-site strategy addresses this by creating separate, unique sites that each target a specific market, helping you rank well in each location and attracting more organic clicks at a lower cost.
This approach requires expertise
As each site is built from scratch with unique code and customized branding to avoid duplicate content issues, which search engines can penalize. We've been perfecting this method for years, helping clients rank across wide geographic areas and multiple markets with outstanding ROI. I want to show you an example of some client sites spanning about a 150-mile or 210-kilometer range and covering markets with populations of about 300,000 to 600,000 people — not small markets, but large enough that a single site would struggle to rank in each. This multi-site approach allows us to capture top rankings across these markets, generating consistent high-quality leads.
Now, let’s take a look at some examples.
We have multiple markets such as Kitchener, Hamilton, Oakville, and Barrie. We'll start by looking at Barrie. Here, we're in incognito mode, so past search history won’t influence the results. Searching for "Barrie metal roofing," we see sponsored pay-per-click ads at the top, which anyone can use. These ads are costly as each click incurs charges and don’t provide a competitive advantage. Scrolling down, we see our site ranking number one for Barrie.
Across these sites, the branding is consistent — the company name, color theme, and overall look are unified, but more importantly, they rank well at the top, as only top results tend to get clicks. Next, let's search for Hamilton. Here again, our client ranks in the top 10, attracting leads from a market with over 600,000 people.
Moving on, we check Oakville. Our client ranks number one here too, with branding consistent across sites. However, each site is custom-built with unique content and code, a necessity for this method to work effectively. Lastly, looking at Kitchener, our client ranks number one, with branding and layout aligned with the rest of their sites, building brand recognition.
For this particular client, we've generated multiple six figures in revenue over the years through this multi-site approach. In conclusion, our multi-site strategy delivers exceptional ROI by generating high-quality leads and boosting revenue without costly pay-per-click ads. This custom-built approach is hard for competitors to replicate, giving you a lasting edge in market dominance. Clients using this strategy experience substantial growth, with hundreds of monthly leads and six-figure revenue gains.
